Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But they Are or higher accurately, ‘see now, pre-order now.’ we are perhaps not speaking about fast bridal fashion right here.

Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But they Are or higher accurately, ‘see now, pre-order now.’ we are perhaps not speaking about fast bridal fashion right here.

Increasingly more brands today are adopting some type of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s instantly shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand name Houghton is bringing that concept into the bridal globe featuring its first shop-the-runway collection for spring 2017.

“That concept lends it self far more to bridal than such a thing else,” designer and director that is creative Polk told Fashionista Saturday in the Houghton bridal presentation, based in a tony Upper East Side city home that previously housed the Chrome Hearts flagship. Ten times ahead of the presentation, the brand name released a call to brides-to-be via social media marketing and press placements, and alerted their clientele, that the initial 100 to RSVP could go to the preview that is two-hour pre-order the springtime 2017 gowns and go shopping the add-ons, including Houghton x Commando lace bodysuits.

The bridal timeline is a totally different beast than even the ready-to-wear format (which the CFDA is in the process of rethinking with help from Boston Consulting Group) to give you some background. (daha&helliip;)

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